Organic traffic is unpaid traffic from people directly visiting your website, or finding it on search engines or other websites. In digital marketing, everything is connected. That’s why as part of paid search, I’m also analyzing your organic website traffic as well and at no additional charge. I use organic analytics via GA4 and other tools to inform my strategies in paid search, identify problem areas to improve, and to see the impact that paid search is having on your business.
What is Google Search Console?
Search Console is a tool for analyzing performance on Google. Search console allows us to see what searches your website shows for, and the average placement your website gets by various search terms. Testing and tracking performance with search console is a key part of analytics.
What is Google Analytics 4 (GA4)?
Google Analytics 4 is the current version of Google’s primary analytics tool. Not only can it analyze complex data about how people find your website, who they are, and what actions they take on your website, but data in Google Analytics powers my strategies and the algorithms in Google Ads. This is all backed by tag manager, a tool for creating events for GA4 to track. Because of how they all connect, I get involved with all of them while working with paid search.
What is a good bounce rate? Which pages perform best? How do I answer questions with analytics?
When working with me, I’ll be able to answer analytics questions and inquiries by using GA4. There’s all sorts of questions you can answer with analytics that provide actionable insights to update your website or grow your business. By analyzing bounce rates, impressions on pages, engagement time, demographic information and more, I can help to optimize your website. (Also, to answer the question, “a good bounce rate” varies by by industry! Looking at the combined average across all industries, the average for business to business is 55%, and business to consumer is 45%)
Want to talk with me? You can contact me at ZaraJStorch@gmail.com or by scheduling a meeting with me through my Google form.