When I say “digital marketing,” I’m referring to the “full package.” This includes search engine optimization (SEO), paid search and display advertising, analytics and conversion tracking, tagging, original keyword research, overall strategic planning, and more. I firmly believe that due to the interconnectedness of these elements, with data being shared and algorithms influencing one another, active involvement in each area is necessary to deliver truly impactful results.
Google Ads and Paid Search Marketing
The core of digital marketing is paid search, with Google Ads being the most important platform to work with. I’ve managed budgets from $500 per month to around $50,000, in industries ranging from home services to psychology to SaaS to niche tech hardware. Only one this is constant–each client requires an individually tailored approach and strategy, backed by thorough market and keyword research. When I start a new paid search account, I explore the search environment of the industry if I’m unfamiliar, do a deep-dive into popular and niche keywords, and create a strategy unique for each client based on my extensive experience. Every Google Ads account and client is different, but my strategies make the safest decisions with the highest returns. My end goal: make myself mostly obsolete, so that after a few months the account doesn’t need a digital marketer on it every day and you can make pure profit. Call me back for tune-ups, launching a new product or service, or anything else, but the account will eventually run itself and you won’t have to keep paying me each month.
Paid Search Website Analytics
Every day, I’m checking-in on the account and gathering valuable data to continually craft plans and strategies to further optimize your paid search presence. I report these findings to you usually via email, and if there’s a problem, I’ll let you know not only what I’m planning to do to improve it but what the next step is if that doesn’t work. These analytics also provide actionable data for your business, and I’ll mention these when I find them. We’ll learn things like how customers interact with your pages, tips and tricks to help optimize your website to perform better, and what sort of competition you have (and sometimes even your top competitor’s names!).
Organic Website Analytics
Organic traffic is unpaid traffic from people directly visiting your website, or finding it on search engines or other websites. In digital marketing, everything is connected. That’s why as part of Paid Search, I’m also analyzing your organic website traffic as well and at no additional charge. I use organic analytics via GA4 and other tools to inform my strategies in paid search, identify problem areas to improve, and to see the impact that paid search is having on your business.
Conversion Tracking and Tagging, Tracking Pixels
If we don’t know if customers are converting and signing-up, making purchases, scheduling with you, or anything else that matters to you, we don’t know if digital marketing is helping. In my past role at an agency, I was responsible for the back-end onboarding and development of all new accounts. I have a unique breadth of experiences working with even the most complicated website stacks and am comfortable setting-up conversion tracking strategies whether your website is on Squarespace, WordPress, Github, or hosted on a server tucked away in your basement! In addition to purchases or sign-ups, I’ll ask you about what other sorts of things may be important for us to track, and I’ll set-up Tag Manager systems to track them.
SEO, Search Engine Optimization, and Copywriting
Separately from Google Ads, Analytics and Paid Search, you can also work with me for SEO and writing copy for your website. Regardless of if you’re paying me for it, I’m always happy to answer questions regarding best practices for SEO and landing page copy, as this impacts how your ads will perform. But, I also have experience handling copywriting and landing page experiences to optimize your website’s impressions from search engines and improve your organic presence. If you’ve already got someone handling paid search, but your website itself needs a tune-up to perform better organic traffic and paid traffic, schedule a meeting with me and I’ll be happy to lend my assistance and strategies to your business.
Want to talk with me? You can contact me at ZaraJStorch@gmail.com or by scheduling a meeting with me through my Google form.